Clients asked us to develop an innovative E-Ray Reveal strategy to differentiate E-Ray from Stingray and Z06 and stand out from competitors. Collaborating with the social and brand teams, we created dynamic running footage videos showcasing the duality of the new E-Ray and its 4-wheel drive capabilities. We also partnered with Unicorns & Unicorns to create an advanced powertrain and engine component, exciting Corvette fans about the electrified tech in the E-Ray.

Role: Creative Director 
CGI + Interactive: Unicorns & Unicorns